The types of graphic design are among the fundamental pillars of the visual creativity world, representing the tools and techniques designers use to transform ideas into attractive and effective visual messages. In the Saudi market, where demand for advertising designs, promotional posters, and digital content for companies is rising, understanding the types of graphic design has become essential for any beginner or professional seeking distinction.

By learning these types, you can develop your skills in designing commercial ads in Riyadh, promotional posters in Jeddah, or social media content for companies in a practical and professional manner. In this article, we will explain the most prominent types of graphic design and the best accredited course that helps you gain hands-on experience and apply what you learn to real projects that meet local market needs.

Key Types of Graphic Design

With the growing demand for visual creativity in Saudi Arabia, understanding the types of graphic design is crucial for any designer seeking excellence.

In general, types of graphic design vary depending on the goal, audience, and nature of the project, with the most important including:

Advertising Design

This includes commercial ads, banners, and promotional posters. In Saudi Arabia, there is significant demand for commercial ad design in Riyadh to promote products and services effectively.

Promotional Poster Design

Specializes in creating posters for events, marketing campaigns, and festivals. Designers in Jeddah focus on crafting promotional posters in a way that aligns with local culture and captures attention.

Social Media Content Design

Encompasses designing posts, digital ads, and infographics for platforms such as Instagram and LinkedIn, helping companies enhance their digital presence and engagement.

Print and Corporate Advertising Design

A key type of graphic design that includes brochures, flyers, catalogs, and billboards. Designers need to understand these areas of types of graphic design to convey the brand message clearly and professionally.

Digital Design and Visual Identities

One of the most in-demand types of graphic design, including logo design, business cards, and corporate visual identity, which enhances distinction and professionalism in the growing Saudi market.

By knowing and understanding these types of graphic design, designers—especially beginners—can choose the field that suits them and apply their skills practically to real projects.

The accredited graphic design course at Higher Saudi Skills Institute provides hands-on training in all these types, preparing you to work confidently in the local market.

Most In-Demand Graphic Design Fields in Saudi Arabia

Graphic design fields include various specialties that meet the needs of the growing Saudi market, including:

1. Commercial ad design: Creating attractive ads for companies and products in major cities like Riyadh, contributing to brand enhancement and increased sales.
2. Promotional poster design: Preparing event and festival posters, especially in Jeddah and culturally active cities, to engage audiences creatively.
3. Social media content design for companies: One of the most in-demand types of graphic design in Saudi Arabia, including posts, digital ads, and infographics for social platforms to enhance digital engagement and professional brand presence.
4. Print and corporate advertising design: Such as brochures, catalogs, and billboards, helping companies convey their message clearly and professionally.
5. Visual identities and digital design: Creating logos and complete visual identities for companies ensures brand distinction in the Saudi market and reflects designer professionalism.

For these reasons, graphic design courses are among the most demented courses in the Saudi labor market, with high salaries for designers, particularly in Riyadh and Jeddah.

Requirements for Designing Corporate Visual Identities in Saudi Arabia

Creating a corporate visual identity requires a deep understanding of the brand and local market to ensure its impact and professionalism.

This is especially true as it is one of the most important types of graphic design. Key requirements include:

1. Understanding the company’s vision and mission: Before starting, know the company’s goals, values, and core message to design an identity that accurately reflects its personality.
2. Choosing appropriate colors: Colors play a vital role in expressing the brand. Learning color theory in graphic design helps select colors that align with Saudi culture and market preferences, making them memorable and attractive.
3. Designing a distinctive logo: The logo is the most prominent element in the visual identity. It should be simple, adaptable to various media, and clearly reflect the company’s identity.
4. Selecting suitable fonts: Fonts are essential across all types of graphic design, contributing to message clarity and conveying the brand’s visual personality. They must harmonize with other identity elements.
5. Unifying design elements: This includes colors, fonts, shapes, and patterns across all marketing materials, whether digital or print, ensuring a consistent visual identity.
6. Applying the identity across all marketing materials: This covers business cards, brochures, ads, social media, and print materials, guaranteeing a consistent and professional brand experience in Saudi Arabia.

The accredited graphic design course at Higher Saudi Skills Institute provides practical training in designing corporate visual identities, with direct application to real Saudi projects, helping designers build a professional portfolio aligned with local market demands.

Key Considerations When Designing Promotional Posters in Jeddah

Designing promotional posters in Jeddah is one of the most popular types of graphic design fields. To ensure attention and effective message delivery, consider:

1. Define the poster’s goal, whether for an event, product, or service, considering the local audience’s interests and culture.
2. Use colors that align with local culture and reflect the brand’s identity.
3. Balance visual elements and maintain logical arrangement of images, text, and logos, leaving enough space to avoid clutter. These are among the most important types of graphic design principles.
4. Ensure message clarity, focusing on one clear and direct idea, with legible text even from a distance.
5. Use high-quality images and illustrations, as clear and attractive visuals enhance poster impact and audience engagement.

How to Design Commercial Ads in Riyadh

Designing commercial ads in Riyadh is one of the most demanded types of graphic design.

It requires blending creativity with understanding local market needs to deliver the message effectively. Practical steps include:

1. Identify the ad’s objective and target audience within Riyadh, considering local cultural and behavioral characteristics.
2. Focus on one clear and direct idea to convey quickly to viewers.
3. Use harmonious colors and fonts reflecting the brand identity, with engaging images and visuals that attract attention, while maintaining balance and logical arrangement.
4. Ensure text readability and logo visibility for quick brand recognition.

Learn Types of Graphic Design Practically Through an Accredited Course

Higher Saudi Skills Institute is one of the best institutes offering accredited courses and diplomas in graphic design for both beginners and professionals.

These courses help you understand all aspects of the world of graphic design, from beginner design principles to color theory for proper application in all projects. Through an accredited graphic design course, you will be able to:

1. Design commercial ads and promotional posters in Riyadh and Jeddah professionally.
2. Design social media content for companies and stores in Saudi Arabia innovatively and attractively.
3. Design print materials and ads for local and international companies in line with quality and professionalism standards.

Join now and start your graphic design learning journey with Higher Saudi Skills Institute. Develop your skills to become a designer capable of producing practical projects that meet Saudi market needs.

FAQ

What is the difference between graphic design and motion graphics?

Graphic design focuses on static visuals and visual identity, while motion graphics add movement and animation to deliver visual messages dynamically.

What are the fields of graphic design?

They include commercial ads, promotional posters, social media content, print materials, logos, and corporate visual identities.

What is the best field in graphic design?

It depends on the designer’s goals, but advertising and social media content design are among the most demanded in the Saudi market.

What are the essential graphic design tools?

Programs like Adobe Photoshop, Illustrator, InDesign, After Effects, Canva, and Figma are essential for designers.

What is the salary of a graphic designer in Saudi Arabia?

A beginner designer’s salary ranges from 5,000 to 15,000 SAR per month, reaching 20,000–30,000 SAR for professionals depending on experience and specialization.